Third offering

Deliver customer-centric value

We help organizations identify and maximize new value sources for their customers by employing human-centered design methodologies, voice of customer programs, and customer strategy approaches.

1. Know your customers' expectations

We help our clients understand what their customers expect from them and where they can add most value for customers. We believe a company's ability to exceed expectations and win over the competition can only happen when they deeply understand what their customers need from them.

WHO IT IS FOR

Organizations that are struggling to meet customer expectations or that are behind on their delivery of customer value.

ACTIVITIES

Customer research, customer experience audits, archetype development, journey mapping, jobs to be done

2. Solve for real customer needs

We help customers create new or redesign existing services and products that are customer-centric. Knowing what your customer wants is only the first step. We help our clients bridge the gap between where they are and the customer-centric products and services they could be delivering.

WHO IT IS FOR

Organizations that know there is a gap between their customer expectations and their offerings, and are struggling to close the gap.

ACTIVITIES

Customer journey redesign, service design, product design, new concept development, experience design, jobs to be done

3. Measure the customer experience

We believe that for organizations to continuously deliver best-in-class customer experiences, a robust approach to measure and gain insights from users as they interact with the products and services a company offers is crucial. We help our clients design and build their CX measurement systems.

WHO IT IS FOR

Organizations that don't know how their products and services are performing with their customers

ACTIVITIES

Voice of customer program development and deployment, customer experience metric definition, customer-centric channel strategy

Lets chat

info@spectralstudio.co

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